Welcome to Barscapades

From mash to pour - marketing and events that keep your venue buzzing and your beer selling.

At Barscapades, we help breweries, bars, and hospitality venues get seen, get customers, and get results online and in person.

Founded by me, Michelle Haylock, a multi-award-winning publican and brewer with over 20 years of hands-on experience, I combine trade-savvy digital marketing with creative event planning to keep your sales totting up and your venue buzzing.

From social media strategy and content creation, to beer festivals and taproom launches, my tailored support saves you time, builds your brand, and keeps customers coming back.

What I Do

With years of experience as a multi award-winning brewer and publican, I help breweries, bars, and hospitality venues grow through smart digital marketing and well-planned events, including:

Event Planning & Promotion

Brewery tours, taproom events, and festival activations
Full event coordination from concept to clean-up
Licensing, suppliers, and logistics sorted without the stress
Event marketing to fill the room and drive bar sales
Post-event follow-up to turn visitors into regulars

Digital Marketing for Breweries

Social media strategy, content planning, and management
Campaigns to launch beers, promote taprooms, and boost midweek trade
Email newsletters that keep customers coming back
Paid social ads to reach the right drinkers at the right time
Photography, copywriting, and creative assets that match your brand voice

Ways Barscapades Can Help You

Build Your Online Presence
Keep Your Venue Busy
Launch Something New
Take the Stress Out of Events

Get In Touch

Case Studies

See How We’ve Transformed Venues and Created Unforgettable Experiences

The White Lion Pub

Events and Marketing Executive
The White Lion saw a 35% increase in walk-in customers and a 45% boost in social media engagement after implementing personalized service and a marketing campaign.

View Case Study

Berries, Beans & Beer Festival

A Unique Festival Experience
The festival sold out with over 700 attendees and generated local buzz, boosting foot traffic to participating venues by 25% in the following month.

View Case Study

Offbeat Brewery

The event sold out in advance, with an increase in social media engagement for the venue by 60%, and it established the Halloween party as an annual signature event.

View Case Study